Also, the company's Kindle app provides a gateway to the millions of e-book titles available through Amazon for those who don't want a dedicated e-reader. While competitors like Barnes and Nobles' Nook still exist, Amazon's Kindle devices are the most popular e-readers in the country. The two companies also have a $9.99-per-month audiobook subscription service that, like Amazon's more expensive Audible, includes one complementary audiobook each month.Īmazon currently has the US e-reader market firmly in its grasp.
Through the partnership with Walmart, Kobo e-readers are available in Walmart stores and online, and customers can access Kobo's library of more than six million e-books and audiobooks through both the Kobo mobile app and Walmart's new e-books app that was made with help from Kobo's parent company Rakuten. Kobo devices and services are popular in Canada, the UK, and other countries, but only recently did the company decide to come back to the US to try to compete with Amazon in the digital reading market. The new e-reader debuts not long after Kobo and Walmart announced their partnership to bring e-books and audiobooks to Walmart customers, and in turn, to more people in the US. Targeting US readers, with Walmart's help
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Kobo also claims that the Mobius tech lets the Forma withstand "more bends, twists, full handbags, and overloaded backpacks" than other e-readers. Weighing about 195 grams (0.43 pounds), the Kobo Forma can withstand drops from up to two meters, and it also meets IPX8 standards, which means it can withstand being under up to two meters of water for up to 60 minutes. The Mobius technology built into the HD E-ink display uses a flexible plastic layer to make the device more durable while keeping it light. It's uncommon to see e-readers used in landscape mode, but it's a cool feature to have for those who may prefer it (possibly after getting used to reading in landscape mode using smartphones or tablets). This pseudo-chin has buttons in its center that can be used to flip through pages when the device is either landscape or portrait mode. Seemingly cut from the same cloth as the Kindle Oasis, the Kobo Forma has an 8-inch display with a large bezel on one edge for gripping. Further Reading Walmart joins, well, most of its competitors in selling e-books
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